Livestream Video as Ecommerce's Killer App
Selling from a Livestream Works Well for Many Companies
Live-streaming on platforms like Tik Tok, Instagram, Twitch and even YouTube have proven to be an effective method for building an audience for social media influencers in the US. Viewers like the ability to interact live with influencers they like and look up to for inspiration for clothing and other lifestyle products
Live-streaming on platforms like Tik Tok, Instagram, Twitch and even YouTube have proven to be an effective method for building an audience for social media influencers in the US. Viewers like the ability to interact live with influencers they like and look up to for inspiration for clothing and other lifestyle products.
Major brands like BMW, Tesla and Nike are logical players in this space but we believe even small businesses including farms are able to increase both awareness and sales by participating in live-streaming commerce with help from Accelerate Rural NC. Participants in our class will learn how to use live-stream ecommerce tools like Shopify, CommentSold and Amazon Explore. Customers will be able to buy directly from your company right from the livestream. This helps customers discover your goods and services while also increasing the connection between merchant and customer at a large scale!
Commerce is evolving because of the Covid-19 pandemic and the increase in broadband connectivity around the country. Merchants, farmers and fishermen in China have started to livestream activities like fishing for lobster and harvesting fruit. Take a look at two examples below:
Diving for a lobster:
Harvesting Blue Mangoes:
The idea of farmers literally showing customers the harvest and then selling the items directly provides an opportunity for farmers to build a clientele and a brand that should increase their earnings. The Blue Mango farmer featured here was asked how much money he was making now that he’s a star. His answer: “Well, I used to ride a bike everywhere and now I drive a BMW 7 series!” he smiled. Many producers and fisherman are in a position to build their business and enjoy the benefits of a successful consumer brand through live-streaming e-commerce.
Small businesses including retailers, restaurants, hotels and small manufacturers can benefit as well.
Selling unique products. Watch here: https://youtu.be/7hKlgvvEvM8
Restaurant example:
These examples are from China which has been active in live-streaming E-commerce for about 2 years. The pandemic has accelerated the use of live-streaming E-commerce. Some of the successful applications include tours of the British Museum in London and The Louvre in Paris. More than 600,000 people watched the livestream and purchased $5 million of products in the gift shops! We believe American organizations can incorporate these technologies successfully.
We believe that farmers and other producers and local businesses can learn how to incorporate E-commerce and livestreaming into their operations and improve their financial outcomes. Join us at Accelerate Rural NC to learn more about these concepts and much more. Visit www.acceleraterural.org